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Consumer behavior : building marketing strategy /

Hawkins, Del I.

Consumer behavior : building marketing strategy / by Del I. Hawkins, David L. Mothersbaugh and Amit, Mookherjee. - 12th ed. - xxxv, 776p. : ill. ; 24 cm.

Hawkins's name appears first on earlier editions.

ISBN: 978935134479 935134479

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.

Dewey Class. No.: 658.83420973

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