Consumer behavior : (Record no. 45)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00940cam a22002778i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210315104720.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150128s2016 nyu 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978935134479 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 935134479 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | BD-DhUIB |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83420973 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| 9 (RLIN) | 80 |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior : |
| Remainder of title | building marketing strategy / |
| Statement of responsibility, etc. | by Del I. Hawkins, David L. Mothersbaugh and Amit, Mookherjee. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New Delhi : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv, 776p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Hawkins's name appears first on earlier editions. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Geographic subdivision | United States. |
| 9 (RLIN) | 81 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market surveys |
| Geographic subdivision | United States. |
| 9 (RLIN) | 82 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Geographic subdivision | United States |
| Form subdivision | Case studies. |
| 9 (RLIN) | 88 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L. |
| 9 (RLIN) | 89 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mokerjee, Amit. |
| 9 (RLIN) | 15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Fiction | IBA Library | IBA Library | General Stacks | 08/11/2016 | Mullick & Brothers | 658.834 H314c | 00050666 | 03/15/2021 | C-1 | 03/15/2021 | Books | |||||
| Dewey Decimal Classification | Fiction | IBA Library | IBA Library | General Stacks | 08/11/2016 | Mullick & Brothers | 658.834 H314c | 00050667 | 03/15/2021 | C-2 | 03/15/2021 | Books | |||||
| Dewey Decimal Classification | Fiction | IBA Library | IBA Library | General Stacks | 08/11/2016 | Mullick & Brothers | 658.834 H314c | 00050668 | 03/15/2021 | C-3 | 03/15/2021 | Books |