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Principles of marketing /

Kotler, Philip.

Principles of marketing / by Philip Kotler, Gary Armstrong. - 16th ed. - New Yourk : Pearson, c2016. - 731p. : ill. ; 28 cm.

Col. map on endpaper.

Includes bibliographical references and indexes.

ISBN: 978129209248 129209248

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8

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