Principles of marketing / (Record no. 70)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00720cam a2200253 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210320164819.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 941027s1994 njuab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978129209248 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 129209248 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhUIB |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 98 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | by Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Yourk : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 731p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Col. map on endpaper. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 96 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary. |
| Fuller form of name | (Gary M.) |
| 9 (RLIN) | 99 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Fiction | IBA Library | IBA Library | General Stacks | 07/08/2015 | Sts International | 658.8 K848p 16th ed. | 00050566 | 03/20/2021 | C-1 | 03/20/2021 | Books | |||||
| Dewey Decimal Classification | Fiction | IBA Library | IBA Library | General Stacks | 07/08/2015 | Sts International | 658.8 K848p 16th ed. | 00050567 | 03/20/2021 | C-2 | 03/20/2021 | Books | |||||
| Dewey Decimal Classification | Fiction | IBA Library | IBA Library | General Stacks | 07/08/2015 | Sts International | 658.8 K848p 16th ed. | 00050568 | 03/20/2021 | C-3 | 03/20/2021 | Books |