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Strategic brand management : building, measuring, and managing brand equity /

Keller, Kevin Lane, 1956-

Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller, Vanitha, Swaminathan. - 5th ed. - England : Pearson, c2020. - 621p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 978129231496 129231496

Subjects--Topical Terms:
Brand name products--Management.

Dewey Class. No.: 658.827

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