Strategic brand management : (Record no. 83)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00793cam a2200241 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210401145905.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190116s2020 njua bb 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978129231496 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 129231496 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | BD-DhUIB |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| Relator term | author. |
| 9 (RLIN) | 152 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc. | by Kevin Lane Keller, Vanitha, Swaminathan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | England : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 621p. : |
| Dimensions | ill. ; |
| -- | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management. |
| 9 (RLIN) | 73 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swaminathan, Vanitha, |
| Relator term | author. |
| 9 (RLIN) | 153 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Fiction | IBA Library | IBA Library | General Stacks | 02/23/2020 | Sts International | 658.827 K29s 2020 | 00051233 | 03/22/2021 | C-1 | 03/22/2021 | Books | ||||
| Dewey Decimal Classification | Fiction | IBA Library | IBA Library | General Stacks | 03/02/2020 | Sts International | 658.827 K29s 2020 | 00051243 | 03/22/2021 | C-2 | 03/22/2021 | Books | ||||
| Dewey Decimal Classification | Fiction | IBA Library | IBA Library | General Stacks | 03/02/2020 | Sts International | 658.827 K29s 2020 | 00051244 | 03/22/2021 | C-3 | 03/22/2021 | Books | ||||
| Dewey Decimal Classification | Fiction | IBA Library | IBA Library | General Stacks | 02/03/2020 | Sts International | 658.827 K29s 2020 | 00051245 | 06/02/2021 | C-4 | 06/02/2021 | Books |