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Integrated advertising promotion and marketing communications / by Menneth E. Clow, Donald Baack.
Material type:
TextPublication details: New york : Pearson .Edition: 9th edDescription: v, 469p. : illus. ; 26cmISBN: - 9781292411217
- 22ed.
- 658.827C648i
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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IBA Library General Stacks | Non-fiction | 658.827C648i (Browse shelf(Opens below)) | C-1 | Available | 00051523 |
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| 658.8025A543S2017 Strategic marketing management in Asia : case studies and lessons across industries / | 658.8025A543S2017 Strategic marketing management in Asia : case studies and lessons across industries / | 658.8025A543S2017 Strategic marketing management in Asia : case studies and lessons across industries / | 658.827C648i Integrated advertising promotion and marketing communications / | 658.834Sc32c Consumer behav ior / | 658.834Sc32c Consumer behav ior / | 658.834Sc32c Consumer behav ior / |
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