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Marketing 4.0 : moving from traditional to digital / by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
Material type:
TextPublication details: Canada : Wiley, c2017.Description: xix, 184 pages ; 24 cmISBN: - 9781119341208 (cloth)
- Marketing four point zero
- 658.8 23
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IBA Library General Stacks | Fiction | 658.8 K87m 2017 (Browse shelf(Opens below)) | C-1 | Available | 00050775 | ||
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IBA Library General Stacks | Fiction | 658.8 K87m (Browse shelf(Opens below)) | C-7 | Available | 00050781 | ||
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IBA Library General Stacks | Fiction | 658.8 K87m (Browse shelf(Opens below)) | C-8 | Available | 00050782 | ||
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IBA Library General Stacks | Fiction | 658.8 K87m (Browse shelf(Opens below)) | C-9 | Available | 00050783 | ||
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IBA Library General Stacks | Fiction | 658.8 K87m (Browse shelf(Opens below)) | C-1o | Available | 00050784 |
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| 658.8 K87m Marketing Management / | 658.8 K87m Marketing Management / | 658.8 K87m Marketing Management / | 658.8 K87m 2017 Marketing 4.0 : moving from traditional to digital / | 658.8 K87m 2017 Marketing 4.0 : moving from traditional to digital / | 658.8 L142m 2015 Marketing models : multivariate statistics and marketing analytics / | 658.8 L142m 2015 Marketing models : multivariate statistics and marketing analytics / |
Includes index.
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