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1.
Marketing Research : an applied orientation / by Naresh K.Malhotra. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK : Pearson, c2020
Availability: Items available for loan: IBA Library (4)Location, call number: General Stacks 658.83 M249m 2020, ...

2.
Global marketing / by Svend Hollensen. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Harlow, England ; New York : Pearson, 2020
Availability: Items available for loan: IBA Library (6)Location, call number: General Stacks 658.848 H737g 2017, ...

3.
Organizational Behavior by Stephen P. Robbins by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Diego State University Pearson. c2003
Availability: Items available for loan: IBA Library (5)Location, call number: General Stacks 658.0019 R558o, ...

4.
Exploring corporate strategy / by Gerry Johnson, Kevan Scholes, Richard Whittington. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2005
Availability: Items available for loan: IBA Library (22)Location, call number: General Stacks 658.4012 J632e, ...

5.
Global Marketing / by Warren J. Keegan, Mark C. Green. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2017
Availability: Items available for loan: IBA Library (3)Location, call number: General Stacks 658.848 K26g, ...

6.
Advertising & IMC : Principle & practice / Sandara Moriarty... [et al.]. by
Edition: 11 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England : Pearson, c2019
Availability: Items available for loan: IBA Library (1)Location, call number: General Stacks 658.827 M854a.

7.
Human Resource Managment / by Gary Dessler, Biju Varkkey. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, c2016
Availability: Items available for loan: IBA Library (10)Location, call number: General Stacks 658.3 D472h, ...

8.
Integrated advertising, promotion, and marketing communications / by Kenneth E. Clow, Donald Baack. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson, c2007
Availability: Items available for loan: IBA Library (1)Location, call number: General Stacks 659.1 C648i.

9.
Global marketing / Warren J. Keegan, Lubin Graduate School of Business, Pace University, New York City and Westchester, New York, Mark C. Green, Department of Business Administration and Economics, Simpson College, Indianola, Iowa. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, c2017
Availability: Items available for loan: IBA Library (3)Location, call number: General Stacks 658.848 K26g, ...

10.
Selling today : creating customer value / Gerald L. Manning, Barry L. Reece. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2004
Availability: Items available for loan: IBA Library (5)Location, call number: General Stacks 658.85 M284s 2004, ...

11.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United Kingdom : Pearson, c2018
Availability: Items available for loan: IBA Library (2)Location, call number: General Stacks 658.827 C648i, ...

12.
Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller, Ambi M.G.Parameswaran and Isaac Jacob. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2013
Availability: Items available for loan: IBA Library (5)Location, call number: General Stacks 658.827 K29s, ...

13.
Principles of marketing / by Philip Kotler, Gary Armstrong. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson, c2016
Availability: Items available for loan: IBA Library (25)Location, call number: General Stacks 658.8 K87 15th ed., ...

14.
Marketing Management / by Philip, Kotler. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson, C2003
Availability: Items available for loan: IBA Library (5)Location, call number: General Stacks 658.8 K848m 2003, ...

15.
Principles of marketing / by Philip Kotler...[et al.]. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi. : Pearson, c2010
Availability: Items available for loan: IBA Library (12)Location, call number: General Stacks 658.8 K848p, ...

16.
Marketing management / by Philip Kotler,Kevin Lane Keller. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New york : Pearson, 2012
Availability: Items available for loan: IBA Library (11)Location, call number: General Stacks 658.8 K848m 2012, ...

17.
Marketing research : an applied orientation / by Naresh K. Malhotra, Satyabhushan Dash. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, c2010
Availability: Items available for loan: IBA Library (10)Location, call number: General Stacks 658.83 M249m, ...

18.
Marketing management / Philip, Kotler...[at al.]. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson Prentice Hall, c2009
Availability: Items available for loan: IBA Library (10)Location, call number: General Stacks 658.8 K848m 13th ed., ...

19.
Principles of marketing / by Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Prentice Hall, c2006
Availability: Items available for loan: IBA Library (3)Location, call number: General Stacks 658.8 K848m 11th ed., ...

20.
Principles of marketing / by Philip Kotler, Gary Armstrong. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Prentice Hall, c2004
Availability: Items available for loan: IBA Library (5)Location, call number: General Stacks 658.8 K848p 10th ed., ...

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