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	1.	Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Belch, George E. (George Edward), 1951-. Introduction to advertising & promotion Series: Irwin series in marketing Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1995 Other title: Introduction to advertising & promotion Availability: Items available for loan: IBA Library (5)Location, call number: General Stacks 659.1 B419i, ... Place hold Add to cart (remove)
	2.	Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c2000 Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications Advertising promotion Online resources: Publisher description Table of contents only Availability: Items available for loan: IBA Library (3)Location, call number: General Stacks 658.82, ... Place hold Add to cart (remove)
	3.	No cover image available Advertising and promotion : an integrated marketing communications perspective / by George E. Belch, Michael A. Belch. by Belch, George E. (George Edward) Belch, Michael A Belch, George E. (George Edward) Edition: 11th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Mc Graw- Hill, c2018 Availability: Items available for loan: IBA Library (2)Location, call number: 659.1 B419i, ... Place hold Add to cart (remove)
	4.	No cover image available Advertising and promotion : an integrated marketing communications perspective / George E. Belch , Michael A. Belch.and Keyoor, Purani. by Belch, George E. (George Edward) Belch, Michael A Purani, Keyoor Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : McGraw-Hill, c2012 Availability: Items available for loan: IBA Library (2)Location, call number: General Stacks 659.1 B419a 2013, ... Place hold Add to cart (remove)

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