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1.
Marketing Research : an applied orientation / by Naresh K.Malhotra. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK : Pearson, c2020
Availability: Items available for loan: IBA Library (4)Location, call number: General Stacks 658.83 M249m 2020, ...

2.
International marketing / by Michael R. Czinkota, Likka A. Ronkainen by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Cengage Learning India Private Limited, c2013
Availability: Items available for loan: IBA Library (5)Location, call number: General Stacks 658.848 C998i 2013, ...

3.
Global Marketing / by Warren J. Keegan, Mark C. Green. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2017
Availability: Items available for loan: IBA Library (3)Location, call number: General Stacks 658.848 K26g, ...

4.
Advertising, promotion and other aspects of integrated marketing communication / Terence A. Shimp, J. Craig Andrews. by
Edition: 10th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia South Western c2013
Availability: Items available for loan: IBA Library (4)Location, call number: General Stacks 658.82 S555a, ...

5.
Integrated advertising, promotion, and marketing communications / by Kenneth E. Clow, Donald Baack. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson, c2007
Availability: Items available for loan: IBA Library (1)Location, call number: General Stacks 659.1 C648i.

6.
Global Marketing : Foreign Entry, Local Marketing, & Global Managment / by Johny K. Johanson. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Mc Graw-Hill, c2006
Availability: Items available for loan: IBA Library (2)Location, call number: General Stacks 658.848 J599g, ...

7.
Marketing theory : the philosophy of marketing science / Shelby D. Hunt. by Series: The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, c1983
Availability: Items available for loan: IBA Library (23)Location, call number: General Stacks 658.001 H919M C.23, ...

8.
Principles of marketing / by Philip Kotler, Gary Armstrong. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson, c2016
Availability: Items available for loan: IBA Library (25)Location, call number: General Stacks 658.8 K87 15th ed., ...

9.
Marketing Managment / by Philip Kotler, kevin Lane Keller. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boton. : Pearon, c2016
Availability: Items available for loan: IBA Library (11)Location, call number: General Stacks 658.8 K484m, ...

10.
Marketing 4.0 : moving from traditional to digital / by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada : Wiley, c2017
Other title:
  • Marketing four point zero
Availability: Items available for loan: IBA Library (10)Location, call number: General Stacks 658.8 K87m, ...

11.
Principles of marketing / by Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Prentice Hall, c2006
Availability: Items available for loan: IBA Library (3)Location, call number: General Stacks 658.8 K848m 11th ed., ...

12.
Principles of marketing / by Philip Kotler, Gary Armstrong. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Prentice Hall, c2004
Availability: Items available for loan: IBA Library (5)Location, call number: General Stacks 658.8 K848p 10th ed., ...

13.
Principles of international marketing / by Micheal R. Czinkota, Ilkka A. Ronkainen. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South- Western. Cengage Laerning, c2010
Availability: Items available for loan: IBA Library (5)Location, call number: General Stacks 658.848 C998p 2010, ...

14.
Principles of marketing / by Philip Kotler, Gary Armstrong. by
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Yourk : Pearson, c2016
Availability: Items available for loan: IBA Library (3)Location, call number: General Stacks 658.8 K848p 16th ed., ...

15.
Marketing practices in developing economy / Foreword by Philip Kotler ; edite by Ruby Roy Dholakia, Sayed Farhat Anwar and Khalid Hasan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : PHI Learning, c2009
Availability: Items available for loan: IBA Library (15)Location, call number: General Stacks 658.854 D535m 2009, ...

16.
Applications in basic marketing : Clippings from the popular business press / by William D. Perreault, Jr, E. Jerome McCarthy. by
Edition: 2004-2005 ed.
Material type: Continuing resource Continuing resource; Format: print
Publication details: Boston : Mc Graw- Hill, ©2005
Availability: Items available for loan: IBA Library (3)Location, call number: General Stacks 658.8 P426a 2005, ...

17.
Applications in basic marketing : Clippings from the popular business press / by willam D. Perreault, Jr. E. Jerome McCharthy. by
Edition: 2004-2005 ed.
Material type: Continuing resource Continuing resource; Format: print
Publication details: Boston : Mc Graw- Hill, c2005
Availability: Items available for loan: IBA Library (2)Location, call number: General Stacks 658.8 P455a 2005, ...

18.
The SAGE handbook of marketing theory / edited by Pauline Maclaran ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; SAGE, c2010
Availability: Items available for loan: IBA Library (3)Location, call number: General Stacks 658.8001 M161t 2010, ...
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19.
Principles of marketing / by Philip Kotler, Gary Armstrong. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c2004
Availability: Items available for loan: IBA Library (5)Location, call number: General Stacks 658.8 K848p 2004, ...

20.
Strategic marketing management : planning, implementation and control / by Richard Wilson, Colin Gilligan. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, c2005
Availability: Items available for loan: IBA Library (5)Location, call number: General Stacks 658.8009 W664s 2005, ...

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