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IMC using advertising and promotion to build brands / by Tom Duncan,.

By: Material type: TextPublication details: New york : Macgrow hill.Edition: 1st edDescription: xxxii, 783p. : illus. ; 27cmISBN:
  • 025621476-x
Subject(s): DDC classification:
  • 22ed.
LOC classification:
  • 658.827
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