Consumer behavior : building marketing strategy / by Del I. Hawkins, David L. Mothersbaugh and Amit, Mookherjee.
Material type:
TextPublisher: New Delhi : McGraw-Hill Education, c2014Edition: 12th edDescription: xxxv, 776p. : ill. ; 24 cmISBN: - 978935134479
- 935134479
- 658.83420973 23
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IBA Library General Stacks | Fiction | 658.834 H314c (Browse shelf(Opens below)) | C-1 | Available | 00050666 | ||
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IBA Library General Stacks | Fiction | 658.834 H314c (Browse shelf(Opens below)) | C-2 | Available | 00050667 | ||
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IBA Library General Stacks | Fiction | 658.834 H314c (Browse shelf(Opens below)) | C-3 | Available | 00050668 |
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| 658.8301 F814q 2001 Quantitative models in marketing research / | 658.834 H314c Consumer behavior : building marketing strategy / | 658.834 H314c Consumer behavior : building marketing strategy / | 658.834 H314c Consumer behavior : building marketing strategy / | 658.834 L926c 1993 Consumer behavior : concepts and applications / | 658.834 L926c 1993 Consumer behavior : concepts and applications / | 658.834 L926c 1993 Consumer behavior : concepts and applications / |
Hawkins's name appears first on earlier editions.
BBA.
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